Branding the Russian Rouble -- Update 12/13
And the winning symbol for the Russian rouble is:
Picture from Wall Street Journal
Bank of Russia announced that 61 percent in a popular poll had chosen the Russian letter R which looks like a P in Latin script--crossed with a horizontal stripe--for its official symbol in an effort to encourage the use of the rouble internationally.
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By Leah Katherine Bewley, European Affairs Editorial Assistant
As part of the Russian effort to promote itself as a stable financial center after years of hyperinflation and devaluation, the Russian Central Bank is currently rebranding its currency, the rouble and its symbol. Until now, there has been no internationally recognized symbol for the rouble. The Kremlin is looking to increase confidence in the rouble “as a safe currency for investments and savings.”